01 Jun Complete List of Woke Companies (Updated January 2025)
Posted at 09:59h in Uncategorized by Dave Seminara
A couple years ago, I wrote a piece for The Wall Street Journal lamenting how companies I patronize have turned increasingly political and woke. Many speciously echoed Democratic Party claims that Georgia’s recent voting law is racist without specifying how so. Others have been woke for a long time and are becoming more political by the day. I received many dozens of messages””more than I’ve ever received about anything I’ve ever written””and the piece generated nearly 2,000 comments on the WSJ website.
Most of those who wrote me asked if I had a list of woke companies. I did not. So I started an initial list based on ads in The New York Times and the Washington Post, condemning what is really a fictitious assault on democracy and the right to vote. I wrote at the time to defend Georgia’s law and time has proven me correct as minority turnout and turnout overall surged in Georgia’s primaries. Early voting for the general election has set records, and Black voter turnout has been massive. But don’t expect any of the woke corporations or the mainstream media to apologize for their Jim Crow 2.0 slurs.
Then, as other woke companies launched totally bogus attacks on Florida’s Parental Rights in Education law, which the media DISHONESTLY calls “Don’t Say Gay” even though there’s nothing in the law about saying “gay,” my list grew. Other companies made the list for paying their employees to have abortions in other states. Then the list grew and grew as I started researching companies and my dear readers started sending me suggestions. (Keep ’em coming!) If there’s no link below, it means they made the list for protesting election integrity legislation or Florida’s parental rights in education law. There are currently 454 woke companies on my list and I update it all the time!
You may ask what is woke? I think Teresa Mull has an interesting definition in her new book, Woke Proof Your Life.
Woke (noun) : a sociopolitical idealogy characterized by the manipulation of noble goals by tyrannical left-wing zealots for the purpose of controlling and destroying American society.
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1-800 Flowers |
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23andMe |
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3M AARP |
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Abercrombie & Fitch Academy Awards Activision (maker of Call of Duty and many other video games) |
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Absolut Vodka |
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Accenture |
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Adidas |
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Adobe |
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Advance Auto Parts |
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AIG |
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Airbnb |
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Alaska Airlines |
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Albertsons/Safeway |
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All Elite Wrestling |
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Ally Bank/Ally Financial |
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Alphabet (Google) |
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Amalgamated Bank |
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Amazon |
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American Airlines |
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American Express |
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American Honda Motor Company |
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Amerisource Bergen |
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Anastasia Beverly Hills |
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Anheuser-Busch/Budweiser |
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Anthropologie |
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Apple |
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Aritzia |
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Asana Associated Press |
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AT & T |
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Audi Volkswagen |
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Axe |
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Bain & Company |
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Balenciaga |
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Banana Republic |
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Bank of America |
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Bank of New York Mellon |
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Bass Pro Shops |
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Bath & Body Works |
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Bayer |
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Bed, Bath & Beyond |
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Ben & Jerry’s |
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Berkshire Partners |
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Best Buy |
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Billie |
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Biogen |
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Biossance Black Diamond Equipment |
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Blackrock |
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Bliss |
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Bloomin Brands (Outback Steakhouse, Carrabba’s Italian Grill, Bonefish Grill, etc.) |
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Blue Cross Blue Shield |
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BMC Software |
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Boeing |
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Boston Consulting Group |
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Box Inc. |
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Boy Smells |
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Brahmin |
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Bravado |
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BrewDog |
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Bristol Myers Squibb |
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Broadridge Financial Solutions |
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Budweiser (Dylan Mulvaney sponsorship) |
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Bumble |
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Burger King |
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Burton Snowboards |
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Buzzfeed |
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Cadbury |
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Cambridge Associates |
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Capital One |
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Cardinal Health |
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Caribou Coffee |
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CBRE |
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CeraVe (Dylan Mulvaney sponsor) |
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Champion/Hanes Chase |
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Chevron |
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Chick-fil-A |
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Chipotle |
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Chobani |
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Cigna |
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Cisco |
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Citigroup |
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Civic Entertainment Group Climate First Bank |
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Climb Credit |
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Coca-Cola Company |
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CODAworx |
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Collina Strada |
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Colourpop |
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Comcast NBC Universal |
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Condé Nast |
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Constant Contact |
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Converse |
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Cowboy Ventures Cracker Barrel |
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Creative Artists Agency |
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Credit Karma |
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Crest (Dylan Mulvaney sponsor) Crocs |
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Cushman & Wakefield |
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CVS |
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CVS Health |
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David Jones |
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Deckers Brands (UGG, HOKA, Teva, Sanuk, and Koolaburra by UGG) |
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Dell Technologies |
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Deloitte |
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Delta Airlines |
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Deutsche Bank Dior (see ads below) |
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Discord |
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Discover Card |
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Disney |
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Docusign |
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Dollar Tree |
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Door Dash Dove (working to erase hairy armpit stigma) |
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Dr. Martens |
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Dropbox |
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Duke Energy |
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Duolingo |
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Eaton |
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Ebay |
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Emerson Collective |
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Equinor |
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Erie Insurance |
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ESPN (Disney) |
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Estee Lauder |
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Etsy |
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Eventbrite |
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Everlane |
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Evite (woke direct marketing emails, including one from a “LGBTQ + activist.”) |
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Expedia Experian |
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EY |
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Fabletics |
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Family Dollar Farmer’s Insurance |
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Fashion Nova |
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Ferrara First Citizens Bank |
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FirstMark Capital |
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Fitbit |
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For Love and Lemons |
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Ford Motor Company |
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Fossil |
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Four Seasons Hotels & Resorts |
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Fox Corporation/Fox News |
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Frontier Airlines Gannett Company |
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Ganni |
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Gap |
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Gatorade |
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GE |
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Geico |
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General Catalyst |
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General Mills (Cheerios, Bisquick, Haagen Dazs, etc) |
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General Motors |
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Giant Eagle |
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Gilead Sciences |
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Glossier |
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Go Daddy |
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Goldman Sachs |
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Goodreads (please read about how these dirty rotten scoundrels cancelled me and my books here!) |
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Grosvenor Capital Management |
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Grubhub |
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H & M |
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H & R Block |
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Hachette |
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Hairhouse Hamburger Mary’s |
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Hanes |
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Harper Collins |
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Harris Teeter |
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Harry’s Inc. |
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Hasbro |
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Haus Labs (Dylan Mulvaney sponsor) |
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Hershey (Chocolates) |
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Hess |
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Hilton Home Depot |
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Honest Beauty |
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Hooker Furniture Company |
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Hotel Tonight (woke emails) |
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HP |
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Hulu |
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Hummel |
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Hyatt Group Hotels & Resorts |
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IBM |
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IHG Hotels & Resorts |
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Impact Wrestling |
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Impossible Foods |
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Indeed |
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Ingersoll Rand |
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Insight Partners Leadership |
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Instacart (Dylan Mulvaney sponsor) |
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Intel |
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Intelligensia Coffee |
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Intuit |
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J & J |
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J Crew |
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Jazz Lincoln Center |
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Jeep |
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Jeni’s Ice Cream (Nancy Pelosi Ice Cream!) |
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JetBlue |
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JLL |
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JP Morgan Chase |
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Justeattakeaway.com |
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Kate Spade |
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Kellog Company |
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Kenneth Cole |
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Khosla Ventures |
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Kind |
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Kitchen Aid (Dylan Mulvaney sponsorship) |
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Kohl’s |
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Kraft Heinz |
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Kroger |
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La Colombe |
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Lego |
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Legoland, home of the world’s largest Lego Pride parade |
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Leidos |
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Levi Stauss & Co. |
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Lipslut |
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Live Nation Entertainment LL Bean |
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Lockheed Martin |
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Loop Capital Markets |
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Los Angeles Dodgers (AKA Sisters of Perpetual Indulgence) |
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Love Beauty & Planet (Dylan Mulvaney sponsor) |
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Lowe’s |
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Lucozade |
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Lululemon |
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Lush Cosmetics |
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Lyft |
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M & T Bank |
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Mac Cosmetics (Dylan Mulvaney sponsorship) |
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Macmillan |
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Macy’s |
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Madewell |
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Mailchimp |
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Marc Jacobs |
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Marriott |
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Mars North America |
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Mastercard |
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Match Group (Match.com, Tinder, OK Cupid etc.) |
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Mattel |
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Mattress Firm |
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McDonald’s |
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McKesson Corporation |
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McKinsey & Company |
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Merck |
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Merrill Lynch |
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Metlife |
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Michael’s |
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Microsoft Corporation |
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Milk Makeup |
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Miller Brewing Co. |
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Misfits Market |
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MLB |
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MLS |
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Molson Coors |
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Molson Coors Beverage Company |
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Momentive/Survey Monkey |
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Mondelez International |
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Mondelez International (Oreos) |
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Morphe |
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Mutual of Omaha |
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Nabisco |
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NAE Vegan Shoes |
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Nascar |
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Native (Dylan Mulvaney sponsor) |
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Natura & Co. |
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NBA |
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NCAA |
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Netflix |
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Neutrogena (Dylan Mulvaney sponsor) |
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New Japan Pro Wrestling |
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Newell Brands |
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Newmark |
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Next Door |
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NFL |
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NHL |
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Nike |
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Nordstrom North Face |
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Office Depot |
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Ohio Health |
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OK Cupid Ogilvy |
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Olay (Oil of Olay) |
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Old Navy |
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Oracle |
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Oreos (Nabisco limited edition Pride Oreos) |
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Orvis |
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Otherwise Incorporated |
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Pacifica Beauty |
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Pacsun Pandora (Jewelry) |
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Paper Source |
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Paramount |
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Patagonia |
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Paypal |
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Peloton |
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Peloton |
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Penguin Random House Penzey’s (Spices) (Please READ their “About Republicans” lecture) |
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Pepsi/Frito-Lay/Cracker Jacks/Jills |
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Petsmart |
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Pfizer |
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Plaid |
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Planet Fitness |
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PNC Bank |
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Pokemon |
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Pop Tarts (Kelloggs- Queer Pop Tarts) |
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Popflex Active |
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Prabal Gurung |
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Predxion |
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Proctor & Gamble/Pantene |
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Progressive Insurance |
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Prudential Financial |
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Puma |
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PwC |
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Quaker Oats Co. |
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QVC |
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Ralph Lauren |
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Raymond James Reader’s Digest/ Trusted Media Brands Inc. |
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Redfin |
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Reebok |
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REI Co-op |
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Respondology |
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Richer Poorer |
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Rivian |
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Safeway/Albertsons |
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Saks 5th Avenue/Off 5th |
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Salesforce Sam’s Club |
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San Jose Sharks |
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SAP |
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Savage x Fenty, founded by Rihanna |
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ScotiaBank |
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Sephora |
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ServiceNow |
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Seventh Generation |
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SHEIN |
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SHIPT |
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Shopify Silicon Valley Bank |
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Simon & Schuster |
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Skillshare |
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Slack |
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Slow Ventures Smashwords |
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Smith & Company |
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Snap Society for Human Resources Managers |
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Sodastream (Dylan Mulvaney sponsor) |
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Sodexo Magic |
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Sodexo USA |
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Softbank |
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Sonos |
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Sony Interactive Entertainment |
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Sound Ventures |
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Southwest Airlines |
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Spanx |
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Spark Capital |
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Square |
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Stanley Black & Decker |
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Starbucks |
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State Farm State Street Bank |
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Steelcase |
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Stitch Fix |
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Strava |
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Stripe |
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Sundance |
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Survey Monkey |
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SVB Bank |
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Sveda Vodka (Dylan Mulvaney sponsor) |
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Sweetgreen |
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Swiss Air |
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Synchrony |
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T. Rowe Price Taco Bell |
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Tampa Bay Rays |
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Tampax (Dylan Mulvaney sponsor) |
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Target TD Bank Temu |
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Tesla |
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Teva (sandals) |
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TGI Fridays |
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That Game Company |
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The Body Shop |
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The New York Times (and almost every other news outlet in Western countries) |
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Thrive Market |
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Tiffany & Co. |
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TikTok |
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Tito’s Vodka |
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TMobile TMZ (owned by Fox Corp.) |
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Toms |
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Tory Burch LLC |
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Trillium Asset Management |
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Tripadvisor |
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Trout Unlimited |
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Truist Financial |
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Twilio |
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Twitter (obviously less woke now under Elon Musk!) |
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U.S. Armed Forces |
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U.S. Men’s National Soccer Team |
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Uber |
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Ubisoft UBS |
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Ugg |
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ULTA |
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Ulta Beauty (Dylan Mulvaney sponsorship) |
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Under Armour |
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Unilever |
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United Airlines |
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United Health Group UPS |
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Urban Decay (Dylan Mulvaney sponsor) |
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Urlazh (Dylan Mulvaney sponsor) |
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USAA |
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Vanguard |
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Vans |
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Verizon |
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Viacom CBS |
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Vice Media Group |
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Victoria’s Secret |
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Virgin Atlantic |
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Vistaprint |
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VMWare |
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Vox Media |
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Walmart |
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Warburg Pincus |
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Warby Parker |
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Warner Media |
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We Work |
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Wells Fargo Wendy’s |
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Whole Foods William Blair |
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Williams Sonoma Wix |
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Wrigley (limited edition Pride skittles) |
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Yahoo Inc |
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Yelp |
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YouTube |
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Zendesk |
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Zillow |
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Zola |
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Zoom Video Communications |
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Zynga Games |
At this point you must be wondering, are there ANY un-woke businesses left in America? Not many big ones, I can tell you that! But there are plenty of un-woke small businesses and you can find some of them on a new app called Public Square. You should also check out my friend Teresa Mull’s new book Woke Proof Your Life!
In the meantime, contact me if you have suggestions for companies that deserve to be on these lists, and check out my list of non-woke or unwoke businesses. Oh by the way, on the topic of supporting like-minded entrepreneurs, how about checking out my books while you’re here? I appreciate it. Finally, if you’d like to help contribute to the upkeep of this site and this list, you can send tips and contributions to my Venmo, @Dave-Seminara. This site keeps getting hacked, likely by malicious lefties, so any contributions are most welcome as I’m not tech savvy and keep having to pay people to repair my site.
Pride Month Display at Target, June 2022 ©DAVE SEMINARA 
Target Pride Display ©DAVE SEMINARA
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